Lil Cut has its eyes on “shaping the game” through youth building golf initiatives. Much more than a brand, but more an honorable movement to show the young ones how impactful the game of golf can be.
The Brief
Build a brand identity that feels youthful but also leaves room for growth, much like the growth in our golf game and in life.
The Approach
Vibrant colors and my typical hand-drawn elements anchor the brand in imperfection, a nod to the ups and downs of learning as we grow. 🌺
