UBE is a premiere creator and storyteller in the golf space. He has captured the eyes of many through a very specific creative lens. “The world looks different from the fairway”
The Brief
UBE approached me to build him out a much needed personal brand and identity to pair with his visuals. He wanted to make it less golf and more a reflection of himself in the space itself.
The Approach
The idea was to create a simple set of marks that can overlay nicely on his video work. Bold type, paired with shaky lines and muted colors are meant to work with his creations, not overpower them. The main marks are a play off his name and work together with monograms and secondary assets that speak to his work and the game of golf.
