BENTGRASS GOLF SUPPLY

Bentgrass Golf Supply is a California-based golf shop built for a new generation of golfers. One that cares just as much about how they look walking off the course as they do on it. Rooted in apparel, accessories, and art, Bentgrass isn't your typical golf establishment. It's a cultural statement.

The Brief

Build a brand identity that feels as alive as the game itself.

The Approach

Starting with raw, hand-drawn illustration work, I developed a branding system that leans into authenticity over polish. The identity avoids the stiff, corporate aesthetic common in golf. Instead drawing from the organic, tactile quality of the grass the shop is named after. Every mark, typeface choice, and visual decision was made to feel grounded: real, natural, and unmistakably human.

The result is a system that's simple enough to scale, but distinct enough to own a room, whether it's on a hang tag, a storefront, or a sleeve.