Khalhon reframes golf as culture, making apparel for the creative professional who dresses with intention. Founded in Seoul, the brand sits at the intersection of sport, streetwear, and quiet luxury.
I was approached by the team at Khalhon in 2023 to collaborate on a drop celebrating culture in Marrakech, a vibrant Moroccan city with a rich history in tradition. This project highlighted how Khalhon began to mix traditional culture with the sport of golf.
The drop consisted of co-branded premium graphic tees calling back to the tradition of Marrakech.
