ODR Heaven is the premier IG account for all things outdoor hockey rinks, better know as an “ODR”
The Brief
Build a brand identity that captures the essence and tradition of an outdoor hockey rink.
The Approach
If you've ever skated an outdoor rink, you know the feeling, something between nostalgia and instinct, like it's written into you. That's the feeling I wanted this identity to carry. Rooted in tradition, I leaned into shaky line work and classic badge forms to build something that feels familiar without feeling dated. A muted color palette ties it all together, grounded and steeped in history.
