Lafavre is a Southern streetwear brand rooted in American manufacturing, craft, and an unapologetic sense of cool. Every textile is created from scratch, designed, produced, and distributed in-house. This isn't just clothing, it's proof that the South has something to say in the luxury streetwear conversation. From Seed to Sew.
The Brief
Lafavre tapped me to design graphic tees for their second Players Championship capsule collection. No guardrails, no repurposed templates. Just a brief to do my thing and make something worth wearing on one of golf's biggest stages.
The Approach
I wanted to take the typical TPC motifs and flip them, giving familiar imagery new life through my vibrant color palette and imperfect, line-driven style. With so many brands competing for attention at one of golf's biggest stages, the goal was simple: make something that actually stands out.
